Microfoundations of dynamic capabilities have become a central concept for strategy and innovation research. Yet, despite recent developments in information technologies which facilitate data flow and information management in firms, little is known about how organizational learning and...

New luxury brand positioning strategies often combine a high perceived prestige with reasonable price premiums in order to attract middle-class consumers. These strategies are radically different from those implemented by traditional luxury brand owners, who maintain a strict consistency between...

This study investigates how the absorptive capacity of scientific spin-offs affects the benefits and challenges of customer involvement in the development of radical innovations. We conducted 36 interviews in 3 spin-offs over 4 years to collect data regarding customer involvement in the...

This study aimed at evaluating the applicability of the Theory of Planned Behaviour (TPB) model in predicting user acceptance of online video services. Few studies have applied the TPB model within this context, even though the model has proven to be effective in predicting technology adoption....

Purpose – This paper seeks to test the effects of intrinsic and extrinsic aspirations on luxury brand preference. The objective is to help luxury marketers better understand and anticipate the psychological needs of their customers. Design/methodology/approach – Based on a thorough review of...

It is maintained that processes such as lean construction can arguably reduce costs within theconstruction process. These costs primarily arise due to a lack of harmonisation betweencontracting parties. Historically, this relationship has been transactional in nature, with bothparties seeking to...