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71
"So, what is it? and do i like it?" : new product categorisation and the formation of consumer implicit attitude
Ackermann, Claire-Lise
;
Teichert, Thorsten
;
Truong, Yann
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 796-818
Persistent link: https://www.econbiz.de/10011935666
Saved in:
72
Opportunistic behaviors in green signaling : when do firms engage in symbolic green product preannouncement?
Truong, Yann
;
Pinkse, Jonatan
- In:
International journal of production economics
218
(
2019
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012132822
Saved in:
73
The impact of technological green new product introductions on firm profitability
Palmer, Mark
;
Truong, Yann
- In:
Ecological economics : the transdisciplinary journal of …
136
(
2017
),
pp. 86-93
Persistent link: https://www.econbiz.de/10011793813
Saved in:
74
Understanding the impact of symbolic and substantive environmental actions on organizational reputation
Truong, Yann
;
Mazloomi, Hamid
;
Berrone, Pascual
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 307-320
Persistent link: https://www.econbiz.de/10012491082
Saved in:
75
MNCs' industrial linkages and environmental spillovers in emerging economies : the case of China
Li, Qian
;
Xue, Qiuzhi
;
Truong, Yann
;
Xiong, Jie
- In:
International journal of production economics
196
(
2018
),
pp. 346-355
Persistent link: https://www.econbiz.de/10011820908
Saved in:
76
Artificial intelligence as an enabler for innovation : a review and future research agenda
Truong, Yann
;
Papagiannidis, Savvas
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013473378
Saved in:
77
Guest editorial: artificial intelligence as an enabler for entrepreneurs : an integrative perspective and future research directions
Truong, Yann
;
Schneckenberg, Dirk
;
Battisti, Martina
; …
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
4
,
pp. 801-815
Persistent link: https://www.econbiz.de/10014286601
Saved in:
78
Development of the legitimacy threshold scale
Nagy, Brian G.
;
Rutherford, Matthew W.
;
Truong, Yann
; …
- In:
Journal of small business strategy
27
(
2017
)
3
,
pp. 50-58
Persistent link: https://www.econbiz.de/10011814155
Saved in:
79
Perceived intrusiveness in digital advertising: strategic marketing implications
Truong, Yann
;
Simmons, Geoff
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008431874
Saved in:
80
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoff
;
Palmer, Mark
;
Truong, Yann
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 744-754
Persistent link: https://www.econbiz.de/10010175136
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