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Relationship marketing
Godson, Mark - 2009
Persistent link: https://www.econbiz.de/10004930915
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Customer knowledge management : people, processes, and technology
Al-Shammari, Minwir - 2009
Persistent link: https://www.econbiz.de/10004935045
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857
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Lovemarks : The future beyond brands
Roberts, Kevin W. S. (contributor) - 2006 - 1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
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Trust, social relations and engagement : understanding customer behaviour on the Web
Padua, Donatella - 2012
Persistent link: https://www.econbiz.de/10009623735
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Brand advocates : turning enthusiastic customers into a powerful marketing force
Fuggetta, Rob - 2012
"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up...
Persistent link: https://www.econbiz.de/10009623753
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Relationships and interdependencies of the agri-food sector in a regional economy : employing an input-output model
Vachanelidou, Olga; Karelakis, Christos; Loizou, Efstratios - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10014514534
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Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 41-64). 2021
Persistent link: https://www.econbiz.de/10012585652
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Blurring the line between physical and digital environment : the impact of artificial intelligence on customers' relationship and customer experience
Hasan, Rakibul; Weaven, Scott; Thaichon, Park - In: Developing digital marketing : relationship perspectives, (pp. 135-153). 2021
Persistent link: https://www.econbiz.de/10012586399
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414