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A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing
O'Cass, Aron - In: Marketing theory 9 (2009) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10003862389
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A rose by any other name? : the influence of brand name versus chemical differences in the prescription of antidepressants
Cornish-Ward, Steven P.; Pecotich, Anthony; O'Cass, Aron; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10003757936
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Value creation architecture and engineering : a business model encompassing the firm-customer dyad
Ngo, Liem Viet; O'Cass, Aron - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 496-514
Persistent link: https://www.econbiz.de/10008662673
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Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
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Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie; O'Cass, Aron - In: The journal of services marketing 24 (2010) 2/3, pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
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An exploration of personality and speed limit compliance
Griffin, Deborah; O'Cass, Aron - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 336-353
Persistent link: https://www.econbiz.de/10008808871
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The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645
Persistent link: https://www.econbiz.de/10009159892