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Multimodales Marketing nachhaltiger Mobilität als Teil integrierten Mobilitätsmanagements : mit 17 Tabellen
Schreiner, Martin - 2007
Persistent link: https://www.econbiz.de/10003579890
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The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Dato-on, Mary Conway - 2015
Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely … explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and …’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading …
Persistent link: https://www.econbiz.de/10012402229
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Sustainability marketing research : post, present and future
McDonagh, Pierre; Prothero, Andrea - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
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Service-dominant logic and sustainable development
Hogg, Johannes - 2021
Persistent link: https://www.econbiz.de/10012613551
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Sustainability marketing : the need for a realistic whole systems approach
Thomas, Nicola J. R. - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1530-1556
Persistent link: https://www.econbiz.de/10012042290
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Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.; Wooliscroft, Ben; Higham, James - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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Wirkungspotenzial des Corporate Sustainability Brandings : konzeptionelle Analyse der Bedeutung von CSR-orientiertem Corporate Branding für Unternehmensreputation und Präferenzbild...
Hermann, Steffen - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 347-366). 2008
Persistent link: https://www.econbiz.de/10003761747
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534