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Online advertising : defining...
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Online-Marketing
13,142
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13,026
Werbewirkung
7,991
Advertising effects
7,765
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6,985
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6,979
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5,949
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5,942
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4,344
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4,302
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2,467
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2,465
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2,145
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2,051
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2,048
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2,004
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1,857
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1,855
Markenimage
1,716
Beziehungsmarketing
1,707
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1,703
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1,698
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1,323
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1,090
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1,081
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1,036
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983
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896
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Pelsmacker, Patrick de
67
Gierl, Heribert
58
Kreutzer, Ralf T.
45
Bauer, Hans H.
43
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Septianto, Felix
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Reijmersdal, Eva A. van
30
Diehl, Sandra
29
Taylor, Charles Raymond
28
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Choi, Yung Kyun
23
Law, Chun Hung Roberts
23
Stafford, Marla Royne
23
Kaiser, Harry M.
22
Yoon, Hye Jin
22
Bellman, Steven
21
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Dahlén, Micael
19
Kollmann, Tobias
19
Rosengren, Sara
19
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Springer Fachmedien Wiesbaden
109
National Bureau of Economic Research
46
IGI Global
24
Information Resources Management Association
16
Springer Gabler <Firma>
12
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
Nomos Verlagsgesellschaft
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
9
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
MITP Verlags-GmbH & Co. KG
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
C.E.P.R. Discussion Papers
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
International Telecommunications Society (ITS)
5
Peter Lang GmbH
5
UVK Verlagsgesellschaft mbH
5
Verlag Dr. Kovač
5
Campus Verlag
4
Department of Economics, Fakulteit Ekonomiese en Bestuurswetenskappe
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Springer International Publishing
4
Universität Bremen
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Edward Elgar Publishing
3
Helmut-Schmidt-Universität
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
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Journal of business research : JBR
477
Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
241
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
168
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
International journal of hospitality management
117
International journal of electronic marketing and retailing : IJEMR
100
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
87
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
80
Marketing intelligence & planning
79
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Electronic commerce research
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
65
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ECONIS (ZBW)
19,373
USB Cologne (EcoSocSci)
344
RePEc
171
Other ZBW resources
128
EconStor
88
BASE
31
OLC EcoSci
11
USB Cologne (business full texts)
2
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181
Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina
;
Reijmersdal, Eva A. van
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009508035
Saved in:
182
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho
- In:
The B.E. journal of theoretical economics
10
(
2010
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
Saved in:
183
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
184
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
185
Operations of online advertising services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
186
Web advertising : the role of e-mail marketing
Ellis-Chadwick, Fiona
;
Doherty, Neil F.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 843-848
Persistent link: https://www.econbiz.de/10009552449
Saved in:
187
Web advertising : sexual content on eBay
Giebelhausen, Michael
;
Novak, Thomas P.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
Saved in:
188
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
189
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
190
Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
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