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Sustainable marketing and its impact on the image of the company

Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57

Persistent link: https://www.econbiz.de/10014445486

Self-enforcing voluntary agreements and environmental reputation

Cavaliere, Alberto - 1999

its equilibrium strategy in a repeated but finite game, in order to build an environmental reputation if we suppose that … reputation. Due to the peculiarity of environmental information (green products are credence goods), we claim that an explicit … the reputation effect. …

Persistent link: https://www.econbiz.de/10011608537

Selling reputation when going out of business

Hakenes, Hendrik; Peitz, Martin - 2004

Is the reputation of a firm tradeable when the previous owner has to retire even though ownership change is observable … good type. Hence reputation is tradeable, although ownership change is observable. In our model, reputation is an …

Persistent link: https://www.econbiz.de/10010261210

Social responsibility disclosure quality and ongoing firm sustainability : evidence from ISO 14000 businesses in Thailand

Ninlaphay, Salakjit; Mahatham, Apichai - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 115-128

Persistent link: https://www.econbiz.de/10010407260

The impact of corporate reputation and social media engagement on the sustainability of SMEs : perceptions of top managers and the owners

Dvorský, Ján; Bednarz, Joanna; Blajer-Gołębiewska, Anna - In: Equilibrium : quarterly journal of economics and … 18 (2023) 3, pp. 779-811

Persistent link: https://www.econbiz.de/10014430638

AmI sustainability : evaluation framework on fuzzy logic

Rabah, Souad; Abded, Mourad; Zoghlami, Nesrine - In: International journal of services and operations management 19 (2014) 2, pp. 265-286

Persistent link: https://www.econbiz.de/10011281700

Formalization of firms' evaluation processes in cross-sector partnerships for sustainability

Feilhauer, Sylvia; Hahn, Rüdiger - In: Business & society 60 (2021) 3, pp. 684-726

Persistent link: https://www.econbiz.de/10012427008

The relevance of corporate social responsibility for a sustainable human resource management : an analysis of organizational attractiveness as a determinant in employees' selection...

Lis, Bettina - In: Management revue : socio-economic studies 23 (2012) 3, pp. 279-295

Corporate Social Responsibility (CSR) has become a central issue of business management in recent years. This study aims to add to the literature by pointing out the relevance of CSR for a Sustainable Human Resource Management (HRM). In particular this research investigates job seekers’...

Persistent link: https://www.econbiz.de/10009758136

The impact of corporate social responsibility on brand sales : an accountability perspective

Nickerson, Dionne; Lowe, Michael; Pattabhiramaiah, Adithya - In: Journal of marketing 86 (2022) 2, pp. 5-28

Persistent link: https://www.econbiz.de/10013258777

Sustainability, innovative orientation and export performance of manufacturing SMEs : an empirical analysis of the mediating role of corporate image

Villena, Francisco; Souto-Pérez, Jaime Eduardo - In: Journal of industrial engineering and management : JIEM 9 (2016) 1, pp. 35-58

Purpose: The objective of this research is to empirically analyze the role played by corporate image, sustainability … Least Squares (PLS). The research model includes the following variables: corporate image, sustainability, and innovative … orientation on export performance. Findings: The results show the positive effect of sustainability and innovative orientation on …

Persistent link: https://www.econbiz.de/10011916483