The purpose of this study is to explore the effects of three customer perceptions (brand image, price fairness) on customer satisfaction and brand loyalty. A combination of a convenience and judgmental sample survey of 584 guests of three different hotels in Damascus was used to the test the...

"Customers or guests are always right" - this is the fundamental principle adopted by hoteliers under contemporary marketing. So it is necessary for hotel marketers to fulfill customers' expectations which not only make customers' satisfied but also enhances the market share. In service industry...

This study investigates service breakdown as the cause of customers’ aggressive behaviours in the hospitality industry and how customer aggression affects employee performance. Survey method was adopted in conducting the research. Questionnaire was the major instrument for data collection as...

This study presents the development of a conceptual model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing,...

The present study examines and analyzes the strengths and weaknesses of the communications and customer relationship strategies that have been developed by public relations and individually simultaneously, influencing guests to visit at Hotels in Samosir. The research population is Hotel...