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The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 243-250
Persistent link: https://www.econbiz.de/10007865581
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Resale price maintenance and free riding : insights from multi-channel research
Gundlach, Gregory T.; Manning, Kenneth C.; Cannon, Joseph P. - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10010082232
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Analysis of Antitrust Challenges to Category Captain Arrangements
Desrochers, Debra M.; Gundlach, Gregory T.; Foer, Albert A. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 201-215
Persistent link: https://www.econbiz.de/10007029890
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L.; Desrochers, Debra M.; Gundlach, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 275-288
Persistent link: https://www.econbiz.de/10007035342
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing in Antitrust: Contributions and Challenges
Gundlach, Gregory T.; Phillips, Joan M. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 250-253
Persistent link: https://www.econbiz.de/10007035347
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Antitrust and Marketing: A Primer and Call to Research
Gundlach, Gregory T.; Phillips, Joan M.; Desrochers, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 232-236
Persistent link: https://www.econbiz.de/10007035351
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Research Workshop and Conference on Marketing, Competitive Conduct, and Antitrust Policy
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 224-226
Persistent link: https://www.econbiz.de/10007035353
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Special Issue on Competition Policy and Antitrust Law - Competition Policy and Antitrust Law: Introduction to the Special Issue
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10007043349
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Slotting Allowances and the Retail Sale of Alcohol Beverages
Gundlach, Gregory T.; Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10007059980
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Exchange Relationships and the Efficiency Interests of the Law
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 185-202
Persistent link: https://www.econbiz.de/10007076418