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Economic crisis and its impact on promotion and media in Cyprus

Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734

Persistent link: https://www.econbiz.de/10011632017

360i generates nearly $ 1 billion in revenue for internet paid-search clients

Geraghty, Kevin; Sonmezer, Eric; Maron, Matthew; Ruble, … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 1, pp. 24-37

Persistent link: https://www.econbiz.de/10011671880

Marketing (as) rhetoric : paradigms, provocations, and perspectives

Brown, Stephen; Hackley, Christopher E.; Hunt, Shelby D.; … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378

Persistent link: https://www.econbiz.de/10011988070

Not so flexible cable

Haberern, Lauren; Coleman, Linda Jane - In: International journal of business and economics 16 (2017) 3, pp. 269-272

Persistent link: https://www.econbiz.de/10011973047

Selling whiteness? : a critical review of the literature on marketing and racism

Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177

Persistent link: https://www.econbiz.de/10011883330

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856

Factors influencing purchase intent in virtual worlds : a review of the literature

Bleize, Daniëlle N. M.; Antheunis, Marjolijn L. - In: Journal of marketing communications 25 (2019) 4, pp. 403-420

Persistent link: https://www.econbiz.de/10012203321

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Measuring the "free" digital economy within the GDP and productivity accounts

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2017

Persistent link: https://www.econbiz.de/10011787398