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Marketing
31,465
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11,555
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11,362
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8,220
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8,219
Consumer behaviour
4,815
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3,114
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2,522
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2,472
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1,909
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1,903
Brand management
1,490
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1,459
advertising
1,408
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1,286
Strategisches Management
1,171
Agribusiness
1,111
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1,094
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1,060
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Kotler, Philip
222
Meffert, Heribert
217
Bruhn, Manfred
189
Pepels, Werner
132
Kaiser, Harry M.
130
Irwin, Scott H.
94
Fritz, Wolfgang
74
Afonso, António
64
Wiedmann, Klaus-Peter
64
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Alesina, Alberto
59
Bauer, Hans H.
57
Homburg, Christian
57
Eisend, Martin
55
Tomczak, Torsten
53
Kirchgeorg, Manfred
52
Huber, Frank
51
Jabbar, Mohammad A.
51
Giavazzi, Francesco
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Sheth, Jagdish N.
49
Esch, Franz-Rudolf
47
Zerres, Michael P.
47
Truger, Achim
46
Baker, Michael John
45
Feld, Lars P.
44
Perotti, Roberto
44
Dichtl, Erwin
43
Unger, Fritz
43
Gierl, Heribert
42
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Brown, Stephen
41
Garcia, Philip
41
Koschnick, Wolfgang J.
41
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Agricultural and Applied Economics Association - AAEA
544
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Springer Fachmedien Wiesbaden
160
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
National Bureau of Economic Research
130
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
112
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
95
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
95
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94
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82
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72
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51
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45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
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40
OECD
39
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37
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36
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33
World Bank
32
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31
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30
C.E.P.R. Discussion Papers
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
European Society for Opinion and Marketing Research
27
Department of Agricultural and Resource Economics, University of Maryland
26
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
26
Edward Elgar Publishing
23
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
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European Journal of Marketing
575
SpringerLink / Bücher
452
Journal of business research : JBR
328
Journal of advertising research
237
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
International journal of advertising : the review of marketing communications
218
Journal of Food Distribution Research
208
Journal of advertising
192
IMF working papers
188
International journal of advertising : the quarterly review of marketing communications
188
Journal of advertising : official publication of the American Academy of Advertising
171
Europäische Hochschulschriften / 5
168
Journal of marketing communications
165
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
152
Management Science
146
Springer eBook Collection
140
European journal of marketing : EJM
139
Journal of Agricultural and Applied Economics
131
Industrial marketing management : the international journal for industrial and high-tech firms
130
NBER working paper series
130
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
115
Journal of historical research in marketing
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection / Business and Economics
98
International Food and Agribusiness Management Review
94
Journal of marketing management : MM
90
MPRA Paper
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
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ECONIS (ZBW)
34,352
USB Cologne (EcoSocSci)
7,946
RePEc
7,373
Other ZBW resources
2,921
BASE
1,902
EconStor
514
USB Cologne (business full texts)
181
OLC EcoSci
70
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10
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54811
Islamic
marketing
: understanding the socio-economic, cultural, and politico-legal environment
Nestorović, Čedomir
-
2016
Persistent link: https://www.econbiz.de/10011520774
Saved in:
54812
Segmentation in social
marketing
: process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
54813
Making a difference through
marketing
: a quest for diverse perspectives
Plewa, Carolin
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523400
Saved in:
54814
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
Saved in:
54815
Games Industry Management : Gründung, Strategie und Leadership - theoretische Grundlagen
Anderie, Lutz
-
2016
Persistent link: https://www.econbiz.de/10011452369
Saved in:
54816
Managing reputation in the banking industry : theory and practice
Dell'Atti, Stefano
(
ed.
);
Trotta, Annarita
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011456658
Saved in:
54817
Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
Lange, Anne
-
2016
Persistent link: https://www.econbiz.de/10011459872
Saved in:
54818
Marketing
: Grundlagen für Studium und Praxis
Bruhn, Manfred
-
2016
-
13., aktualisierte Auflage
Dieses Lehrbuch vermittelt die gesamten Grundlagen des
Marketing
und nimmt dabei konsequent Bezug auf die Praxis. Die …
Persistent link: https://www.econbiz.de/10011460268
Saved in:
54819
In search of the two-handed economist : ideology, methodology and
marketing
in economics
Freedman, Craig
-
2016
Persistent link: https://www.econbiz.de/10011480937
Saved in:
54820
Marketing
-Einführung : Grundlagen - Überblick - Beispiele
Kuß, Alfred
;
Kleinaltenkamp, Michael
-
2016
-
7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011482864
Saved in:
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