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Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites

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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

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Social media management : exploring Facebook engagement among high-asset foundations

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Investigating digital storytelling for the creation of positively engaging digital content

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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung

Holzapfel, Felix; Holzapfel, Klaus - 2011 - 3. Aufl., [Nachdr.]

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Quo vadis Social Media? : zur Zukunft von sozialen Netzwerken und Facebook in Deutschland

Rapp, Frank - 2013

Der Band eignet sich sowohl für Neueinsteiger als auch für Kenner und Nutzer sozialer Medien. Dem Autor gelingt es, Grundlagen spannend darzustellen, Chancen und Risiken dieser Mediennutzung aufzuzeigen sowie mögliche zukünftige Entwicklungen zu skizzieren. (Verlag)

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How do viral videos on social media affect purchase intention?

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Promoting restaurants using social networks : still a lot of room for improvement

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Facebook use and individual well-being : like me to make me happier!

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