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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars; Buttle, Francis A. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher; Walczak, Steven - In: International journal of business environment : IJBE 6 (2014) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
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Social media capital and civic engagement : does type of connection matter?
Lee, Young-Joo - In: International review on public and non-profit marketing 19 (2022) 1, pp. 167-189
Persistent link: https://www.econbiz.de/10013168685
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de; Chaves, Marcirio Silveira - In: International journal of e-business research : an … 17 (2021) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
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Facebook explore feed : perception and consequences of the experiment
Kuchta, Martin; Vaskova, Linda; Miklosik, Andrej - In: The review of socionetwork strategies 14 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012237420