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When hiring, first test, and then interview

Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene; … - In: Harvard business review : HBR 91 (2013) 11, pp. 34

Persistent link: https://www.econbiz.de/10010196177

Psychometric sifting to effeciently select the right service employees

Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 418-433

Persistent link: https://www.econbiz.de/10010422332

Sifting to efficiently select the right service employees

Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene F.; … - In: Organizational dynamics : a quarterly review of … 43 (2014) 4, pp. 312-320

Persistent link: https://www.econbiz.de/10010465725

Services marketing : concepts, strategies & cases

Hoffman, K. Douglas; Bateson, John E. G. - 2006 - 3. ed., international student ed.

Persistent link: https://www.econbiz.de/10003390097

Managing services marketing : text and readings

Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.

Persistent link: https://www.econbiz.de/10001354939

Services marketing : concepts, strategies & cases

Hoffman, K. Douglas; Bateson, John E. G. - 2017 - Fifth edition

Persistent link: https://www.econbiz.de/10011861854

The effects of perceived control and customer crowding on the service experience

Bateson, John E. G.; Hui, Michael K. - 1990

Persistent link: https://www.econbiz.de/10004102432

Learning from the pioneering founders of the service research field

Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630

Persistent link: https://www.econbiz.de/10014338196

Conjoint Analysis Reliability: Empirical Findings

Reibstein, David; Bateson, John E. G.; Boulding, William - In: Marketing Science 7 (1988) 3, pp. 271-286

This paper looks at the comparative reliability of different methodological variants of the conjoint analysis procedure. It differs from previous studies in that it looks at three methods of data collection (Full Profile, Trade-off Matrices, and Paired Comparison) and two levels of a key...

Persistent link: https://www.econbiz.de/10008787647

Note—Conjoint Reliability Measures

Wittink, Dick R.; Reibstein, David J.; Boulding, William; … - In: Marketing Science 8 (1989) 4, pp. 371-374

Researchers have used a variety of measures for the assessment of conjoint analysis reliability. In this note we critically evaluate two different measures and identify potential shortcomings for each one. We identify the context for which a given measure is suitable, and recommend the use of...

Persistent link: https://www.econbiz.de/10008788328