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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021

AMA Summer Academic Conference <2021, Online>; American … - 2021

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Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82

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Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

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What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore

Wang, Pengji; McCarthy, Breda - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 155-176

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Editorial: Social media's impact on market segmentation and CRM

Simkin, Lyndon; Dibb, Sally - In: Journal of strategic marketing 21 (2013) 5, pp. 391-393

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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020

Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020

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Investors' response to advertising : the role of media

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Marketing capabilities in the digital environment : consequences on the performance of the company

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Segmenting customers based on key determinants of online shopping behavior

Vinerean, Simona; Opreana, Alin - In: Organizations and performance in a complex world : 26th …, (pp. 385-400). 2021

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