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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Social media marketing
Cader, Yoosuf; Al Tenaiji, Afraa Abdulla - In: International journal of social entrepreneurship and … 2 (2013) 6, pp. 546-560
Persistent link: https://www.econbiz.de/10010394141
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User-centered design and marketing : online customer value
Porter, Thomas W. - 2006
Persistent link: https://www.econbiz.de/10003195453
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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E-marketing
Strauss, Judy; Ansary, Adel I. el; Frost, Raymond - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10001702215
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E-marketing
Chaffey, Dave - In: The marketing book, (pp. 637-668). 2003
Persistent link: https://www.econbiz.de/10001725258
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Digital marketing : using the new technologies to get closer to your customers
Rowan, Will - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001607673
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Email marketing : using Email to reach your target audience and build customer relationships
Sterne, Jim; Priore, Anthony - 2000
Persistent link: https://www.econbiz.de/10001430353
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E-Marketing
Collin, Simon - 2000
Persistent link: https://www.econbiz.de/10001512007