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How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan; Engelen, Andreas; Brettel, Malte - In: Journal of international marketing 19 (2011) 3, pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
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Entrepreneurial and market orientation relationship to performance: the multicultural perspective
Todorovic, Zelimir William; Ma, Jun - In: Journal of enterprising communities : people and places … 2 (2008) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10003935155
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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
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The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
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Status as a valued resource
Huberman, Bernardo A. (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 99/83/TM
Persistent link: https://www.econbiz.de/10001632173
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Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
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The influence of culture on consumer-oriented electronic commerce adoption
Van Slyke, Craig; Lou, Hao; Belanger, France; Sridhar, … - In: Journal of electronic commerce research : JECR 11 (2010) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10003975274
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Leadership of networks and performance : a qualitative and quantitative analysis
Ruckdäschel, Susanne - 2015
Persistent link: https://www.econbiz.de/10010403438
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A retail perspective on the shopping behavior, cultures and personalities for China, United Arab Emirates, Belgium, India, Germany and America
Thomas, Taylor; Carraher, Charles E. - In: Journal of technology management in China 9 (2014) 3, pp. 289-296
Persistent link: https://www.econbiz.de/10010466425
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Muslim societies in the age of mass consumption : politics, culture and identity between the local and global
Pink, Johanna (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003885633