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Nation branding and integrated...
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Brand management
80
Markenführung
78
Corporate reputation
50
Firmenimage
49
Consumer behaviour
39
Konsumentenverhalten
36
Brand image
34
Markenimage
31
Unternehmenskultur
28
Corporate culture
26
Public relations
25
Öffentlichkeitsarbeit
24
Malaysia
22
Marketing management
21
Marketingmanagement
21
Brand architecture
20
Brand
19
Markenarchitektur
19
Markenartikel
19
Marketing
19
Reputation
14
Customer satisfaction
12
Place marketing
12
Standortmarketing
12
Tourism
12
Kundenzufriedenheit
11
Tourismus
11
Welt
11
World
11
Beziehungsmarketing
10
Corporate image
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Designation of origin
9
Herkunftsbezeichnung
9
Holiday behaviour
9
Social Web
9
Social web
9
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9
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212
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149
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research-article
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Language
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English
230
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26
Author
All
Melewar, T. C.
165
Dinnie, Keith
44
Bang, Nguyen
37
Foroudi, Pantea
33
Dennis, Charles
26
Ghazali Musa
21
Musa, Ghazali
16
Gupta, Suraksha
14
Melewar, TC
14
Sharifah Faridah Syed Alwi
11
Jin, Zhongqi
9
Bartholmé, Roland H.
8
Sedigheh Moghavvemi
7
Nguyen, Bang
6
Seidenfuss, Kai-Uwe
6
Hussain, Shahzeb
5
Kathawala, Yunus
5
Kitchen, Philip J.
5
Navare, Jyoti
5
Wong, Brian Kee Mun
5
Zamani-Farahani, Hamira
5
Ageeva, Elena
4
Chen, Junsong
4
Cohen, Geraldine
4
Foroudi, Mohammad Mahdi
4
Hemsley-Brown, Jane
4
Ismail, Ahmed Rageh
4
McIntyre, Charles
4
Srivoravilai, Nopporn
4
Yu, Xiaoyu
4
Zha, Dongmei
4
Bourlakis, Michael
3
Centeno, Edgar
3
Gambetti, Rossella
3
Liu, Martin
3
Melewar, T.C.
3
Merrilees, Bill
3
Rahman, Muhammad Khalilur
3
Rahman, Nor Aida Abdul
3
Seidenfuss, Kai‐Uwe
3
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Journal of business research : JBR
19
Tourism management : research, policies, practice
15
The marketing review
12
Qualitative market research : an international journal
10
The journal of brand management : an international journal
10
International Marketing Review
9
International studies of management and organization
8
European journal of marketing : EJM
7
Building corporate identity, image and reputation in the digital era
5
Corporate communications : an international journal
5
Corporate reputation review : an international journal
5
Journal of marketing management : MM
5
International Journal of Tourism Cities
4
Journal of general management
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
European Journal of Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic Marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Corporate Communications: An International Journal
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International journal of business and globalisation : IJBG
2
International journal of hospitality management
2
International marketing review
2
Journal of Asia Pacific business
2
Journal of Islamic marketing : JIMA
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
The Bottom Line
2
The European business journal
2
The journal of consumer marketing
2
The journal of services marketing
2
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Source
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ECONIS (ZBW)
190
Other ZBW resources
29
OLC EcoSci
28
USB Cologne (EcoSocSci)
4
BASE
3
RePEc
2
Showing
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256
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1
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
Saved in:
2
Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith
;
Melewar, T.C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
Saved in:
3
Residents' attitudes and perceptions towards tourism development : a case study of Masooleh, Iran
Zamani-Farahani, Hamira
;
Ghazali Musa
- In:
Tourism management : research, policies, practice
29
(
2008
)
6
,
pp. 1233-1236
Persistent link: https://www.econbiz.de/10003775914
Saved in:
4
The experiential aspect of rural home-stay among Chinese and Malay students using diary method
Ghazali Musa
;
Kayat, Kalsom
;
Thinaranjeney Thirumoorthi
- In:
Tourism and hospitality research : the surrey quarterly …
10
(
2010
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10003939608
Saved in:
5
Examining the influences of experience, personality and attitude on SCUBA divers' underwater behaviour : a structural equation model
Ong, Tah Fatt
;
Ghazali Musa
- In:
Tourism management : research, policies, practice
33
(
2012
)
6
,
pp. 1521-1534
Persistent link: https://www.econbiz.de/10009575986
Saved in:
6
The relationship between Islamic religiosity and residents' perceptions of socio-cultural impacts of tourism in Iran : case studies of Sare'in and Masooleh
Zamani-Farahani, Hamira
;
Ghazali Musa
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 802-814
Persistent link: https://www.econbiz.de/10009510075
Saved in:
7
Challenges of international retirees in second home destination : a phenomenological analysis
Wong, Brian Kee Mun
;
Ghazali Musa
- In:
Tourism management perspectives : TMP
15
(
2015
),
pp. 81-90
Persistent link: https://www.econbiz.de/10011342253
Saved in:
8
Audience response to travel photos and Arab destination image
Syed-Ahmad, Sharifah Fatimah
;
Ghazali Musa
;
Klobas, Jane E.
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 161-164
Persistent link: https://www.econbiz.de/10009744616
Saved in:
9
How satisfied are inbound medical tourists in Malaysia? : a study on private hospitals in Kuala Lumpur
Ghazali Musa
;
Doshi, Dharmesh R.
;
Wong, Brian Kee Mun
; …
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 629-646
Persistent link: https://www.econbiz.de/10009710145
Saved in:
10
Retirement motivation among "Malaysia My Second Home" participants
Wong, Brian Kee Mun
;
Ghazali Musa
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 141-154
Persistent link: https://www.econbiz.de/10010227021
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