Narrow search
Showing 91 - 100 of 257
Cover Image
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine - In: The marketing review 14 (2014) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Cover Image
Exploring the corporate image formation process
Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Cover Image
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Cover Image
Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.; Gotsi, Manto; Andriopoulos, Constantine - In: European journal of marketing : EJM 46 (2012) 5, pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
Cover Image
Corporate branding
Melewar, T. C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009567649
Cover Image
Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia; Melewar, T. C. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
Cover Image
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Cover Image
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Cover Image
Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen; Chen, Cheng-Hao Steven; Wu, Meng-Shan; … - In: Ethical and social marketing in Asia : incorporating …, (pp. 55-79). 2015
Persistent link: https://www.econbiz.de/10011477438
Cover Image
The importance of brand power : a review of the European car market
Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177
Persistent link: https://www.econbiz.de/10002575005