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When does product brand matter to children?

Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10012172259

The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty

Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10012313575

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen …With the literally ever-lasting relevance of social media and the constant development of online communication, memes … the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

Brand positioning strategy in the competitive aspect

Kraujalienė, Lidija; Kromalcas, Saulius - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 467-475

A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

Persistent link: https://www.econbiz.de/10014247201

Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing

Aslan, Ramazan; Özbeyaz, Abdurrahman - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 417-434

Persistent link: https://www.econbiz.de/10013350892

Healthy and delicious : responsible branding of snacks

Palo-Oja, Outi-Maaria; Nieminen, Juuso - In: South Asian journal of business and management cases 11 (2022) 2, pp. 105-118

Persistent link: https://www.econbiz.de/10013384410

Brand Presence in Decision-Making Involving Decoys

Kubalová, Radka; Klepek, Martin - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013335995

Effects of marketing indicators application on brand evaluation

Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98

Persistent link: https://www.econbiz.de/10013548915

An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment

Dass, Mayukh; Kohli, Chiranjeev; Acharya, Manaswini - In: Journal of advertising research 63 (2023) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10014283815

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225