The present article explores whether effects of cultural primes are influenced by identity motives as well as by construct accessibility. The authors hypothesized that assimilative responses (shifting one’s judgments toward the norm of the primed culture) are driven by identification motives,...

How do immigrants and their children forge their identities in a new land--and how does the ethnic culture they create thrive in the larger society? Making Italian America brings together new scholarship on the cultural history of consumption, immigration, and ethnic marketing to explore these...