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Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don E. - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
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Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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Replication and George the Galapagos tortoise
Schultz, Don E.; Kerr, Gayle; Kitchen, Philip J. - In: Journal of marketing communications 28 (2022) 3, pp. 313-328
Persistent link: https://www.econbiz.de/10013371020
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2/3, pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Media allocation for a mass networking era
Schultz, Don - In: Reinventing interactive and direct marketing : leading …, (pp. 33-48). 2010
Persistent link: https://www.econbiz.de/10003914062
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Redirecting our communication objectives
Schultz, Don E. - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 222-225
Persistent link: https://www.econbiz.de/10012243055