"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. The type and extent to which market research information is used can play a significant role in a firm's level of performance. Surprisingly, little empirical...

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. The type and extent to which market research information is used can play a significant role in a firm's level of performance. Surprisingly, little empirical...

In terms of health, children living in low socioeconomic families are disadvantaged relative to higher socioeconomic groups. Obtaining data to help improve health outcomes in this segment is challenging. Interviews were used to collect data from a sample of 36 low socioeconomic parents with...