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71
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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72
Towards effective product management
Reid, David McHardy
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 32-43
Persistent link: https://www.econbiz.de/10001049945
Saved in:
73
Strategische Dimensionen der Produktentwicklung im Informationszeitalter
Dichtl, Erwin
- In:
Marketing : ZFP ; journal of research and management
10
(
1988
)
3
,
pp. 157-163
Persistent link: https://www.econbiz.de/10001051852
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74
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
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75
Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
3
,
pp. 186-209
Persistent link: https://www.econbiz.de/10001061965
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76
An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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77
Criteria changes across product development stages
Ronkainen, Ilkka A.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 171-178
Persistent link: https://www.econbiz.de/10001027977
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78
Eine Marktnische ausbauen oder nicht?
Brockhaus, Robert H.
- In:
Internationales Gewerbearchiv : IGA ; Zeitschrift für …
35
(
1987
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10001028093
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79
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
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80
Internationales Produkt-Design
Böhm, Bettina
-
1998
Persistent link: https://www.econbiz.de/10000976173
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