We examine systematic differences between motion picture performance results based on revenue and profitability, using a measure of ROI based on box office revenue relative to the combined production and advertising budget. Special attention is given to the endogeneity of revenue, budget, and...

Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of...

We extend previous work evaluating the quality versus time-to-market trade-off for a single product generation to the case of multiple generations. While a single generation framework is appropriate when either the technology is not extendable or when additional launch costs outweigh benefits,...