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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
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Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.; Potter, Jodi A. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change
Kim, Hye-yŏng; Kang, Ju-young M.; Johnson, Kim K. P. - In: International journal of retail & distribution management 40 (2012) 5, pp. 376-387
Persistent link: https://www.econbiz.de/10009568095
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de/10015069672
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Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.; Chan, Haksin; Yu, Irina Y.; Fock, Henry - In: Journal of global marketing 32 (2019) 4, pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107