//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of targeting techno...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,855
Advertising
11,324
Werbewirkung
4,040
Advertising effects
3,977
Consumer behaviour
3,721
Konsumentenverhalten
3,616
Zielgruppe
2,868
Target group
2,471
Online-Marketing
2,035
Internet marketing
2,032
Theorie
1,580
Deutschland
1,568
Theory
1,537
Marketing
1,435
advertising
1,406
USA
1,266
United States
1,086
Germany
1,057
Marketingmanagement
1,038
Marketing management
1,021
Werbewirtschaft
958
Brand management
941
Markenführung
920
Advertising industry
868
Social Web
679
Social web
678
Brand image
542
Markenimage
541
Markenartikel
508
Pricing strategy
487
Preismanagement
486
Wettbewerb
426
Brand
425
Internet
387
Children
371
Relationship marketing
368
Beziehungsmarketing
359
Kinder
355
Öffentlichkeitsarbeit
352
Marktforschung
340
more ...
less ...
Online availability
All
Undetermined
5,158
Free
2,921
Type of publication
All
Article
11,078
Book / Working Paper
8,096
Journal
179
Other
18
Database
1
Type of publication (narrower categories)
All
Article in journal
6,819
Aufsatz in Zeitschrift
6,819
Aufsatz im Buch
1,437
Book section
1,437
Graue Literatur
1,080
Non-commercial literature
1,080
Working Paper
898
Arbeitspapier
775
Hochschulschrift
613
research-article
566
Thesis
385
Collection of articles of several authors
289
Sammelwerk
289
Aufsatzsammlung
190
Konferenzschrift
170
Dissertation u.a. Prüfungsschriften
142
Lehrbuch
141
Case study
132
Fallstudie
132
Textbook
118
review-article
118
Bibliografie enthalten
107
Bibliography included
107
review
84
Ratgeber
80
Guidebook
65
Conference proceedings
63
Conference paper
62
Konferenzbeitrag
62
Bibliographie
55
Wörterbuch
47
Article
45
Reprint
39
case-report
39
viewpoint
36
Collection of articles written by one author
34
Sammlung
34
conceptual-paper
33
Handbook
32
Handbuch
32
more ...
less ...
Language
All
English
12,975
German
3,509
Undetermined
2,729
French
86
Russian
26
Swedish
21
Spanish
16
Italian
13
Dutch
13
Finnish
10
Polish
10
Danish
8
Portuguese
8
Romanian
6
Lithuanian
5
Norwegian
3
Serbian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Indonesian
1
Multiple languages
1
Slovak
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
67
Eisend, Martin
49
Anderson, Simon P.
42
Pelsmacker, Patrick de
41
Taylor, Charles Raymond
41
Kind, Hans Jarle
38
Silk, Alvin J.
36
Bruhn, Manfred
34
Gierl, Heribert
34
Mueller, Barbara
31
Septianto, Felix
30
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
29
Nilssen, Tore
28
Okazaki, Shintaro
28
Pepels, Werner
28
Wilbur, Kenneth C.
28
Saffer, Henry
27
Berndt, Ernst R.
26
Dahlén, Micael
26
Esch, Franz-Rudolf
26
Chan, Kara
25
Diehl, Sandra
25
Hundhausen, Carl
25
Sørgard, Lars
25
Zaccour, Georges
25
Sethi, Suresh
24
Koslow, Scott
23
Stafford, Marla Royne
23
Ford, John B.
22
Huh, Jisu
22
Kinnucan, Henry W.
22
Schweiger, Günter
22
Yoon, Sukki
22
Dens, Nathalie
21
Campbell, Colin L.
20
Hackley, Christopher E.
20
Jullien, Bruno
20
Laussel, Didier
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
65
National Bureau of Economic Research
61
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
41
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
NET Institute
8
Zentralverband der Deutschen Werbewirtschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Asian Development Bank
6
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Gesamtverband Kommunikationsagenturen GWA
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
5
Economic Research Service, Department of Agriculture
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Springer Gabler <Firma>
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
more ...
less ...
Published in...
All
Journal of advertising research
279
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
201
International journal of advertising : the quarterly review of marketing communications
200
Journal of advertising
193
Journal of advertising : official publication of the American Academy of Advertising
191
Journal of marketing communications
162
European Journal of Marketing
142
Journal of Consumer Marketing
138
SpringerLink / Bücher
107
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Journal of promotion management : JPM
88
Young Consumers
83
European journal of marketing : EJM
80
Journal of marketing
80
Journal of retailing and consumer services
78
Young consumers : insight and ideas for responsible marketers
78
Psychology & marketing
77
Journal of historical research in marketing
76
European journal of operational research : EJOR
75
Journal of marketing research : JMR
71
Marketing Science
69
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : innovations in planning and applied research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Jahrbuch der Absatz- und Verbrauchsforschung
61
NBER working paper series
61
Health marketing quarterly
60
International Marketing Review
59
International journal of industrial organization
58
Strategic Direction
58
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
52
NBER Working Paper
52
Working paper / National Bureau of Economic Research, Inc.
51
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
47
Journal of Services Marketing
46
Marketing letters : a journal of research in marketing
45
more ...
less ...
Source
All
ECONIS (ZBW)
15,544
USB Cologne (EcoSocSci)
1,634
RePEc
941
Other ZBW resources
914
EconStor
198
BASE
88
USB Cologne (business full texts)
39
OLC EcoSci
8
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
19,372
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Top level results of a study of Czech households' awareness of the food
advertising
industry's self-regulation related to children
Lhotáková, Markéta
;
Olšanová, Květa
- In:
Central European business review : CEBR
4
(
2015
)
2
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011489444
Saved in:
2
Advertising
and Chinese society : impacts and issues
Cheng, Hong
(
ed.
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003878118
Saved in:
3
Advertising
and Chinese society : impacts and issues
Chan, Kara K. W.
(
contributor
);
Cheng, Hong
(
contributor
)
-
2009
-
1st ed
Persistent link: https://www.econbiz.de/10012674149
Saved in:
4
Advertising
agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
Saved in:
5
The ties that bind : US Hispanic
advertising
and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
6
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
7
Advertising
agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : business opportunities …
,
(pp. 279-291)
.
2008
Persistent link: https://www.econbiz.de/10003749499
Saved in:
8
Media-Spectrum : Strategien für Kommunikation & Media
Wiesbaden : Springer Gabler
-
1980 - 32.2012,8/9; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10004012391
Saved in:
9
Das Münster-Konzept : vom Business-Problem zur Management-Entscheidung
Kett, Ingo
;
Becker, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011864254
Saved in:
10
Mad women : gendered divisions in the Swedish
advertising
industry, 1930-2012
Arnberg, Klara
;
Svanlund, Jonatan
- In:
Business history
59
(
2017
)
1/2
,
pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->