performance is proposed to be moderated by two micro-level constructs – entrepreneur characteristics (education level, business … experience, and language fluency) and business characteristics (age and ownership) – as well as by two macro-level constructs …

Retail industry in India is acknowledged as a sunshine sector, and is driven by factors like strong income growth … behaviour patterns of consumers within organised retail outlets of Allahabad, a Tier II city in India. Variables identified for …

Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into …. Finally, we use the procedure to classify the purchase behavior, with respect to powdered soft drinks, of a set of households … in a panel. Our results show that marketing scientists have the potential to learn and test more hypotheses about the …

India. Three challenges in the area of statistical analysis and interpretation of those: 1)what steps do the official data … focussing attention on data standards as well as improving the quality of our statistics education. [Inaugural address delivered … at the third Annual Statistics Day Conference of the Reserve Bank at Mumbai] …

typology has on the management of customer satisfaction within service industries. …