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Serbia, as an emerging destination. Despite the tarnished image attached to the city after the Yugoslav Wars and the economic …
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The paper presents a research on employees' job and communication satisfaction, as well as on financial performances on the example of a mid-sized Serbian company. The company operates in the field of food industry. The research was carried out by means of standardized questionnaires and the...
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Serbia positively impact guest attitude towards the measures and guest satisfaction. In contrast, the impact on behavioural …
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The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
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