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Das Phänomen der kognitiven Dissonanz : empirische Neubetrachtung eines etablierten Konstrukts der Käuferverhaltensforschung
Klausegger, Claudia; Koller, Monika; Salzberger, Thomas - In: Innovationen in Marketing und Handel, (pp. 284-293). 2006
Persistent link: https://www.econbiz.de/10003388238
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Benchmarking in service marketing : a longitudinal analysis of the customer
Koller, Monika; Salzberger, Thomas - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 401-414
Persistent link: https://www.econbiz.de/10009526473
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Towards alternative ways to measure attitudes related to consumption : introducing startle reflex modulation
Koller, Monika; Walla, Peter - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10011416209
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Persuability and the self : investigating heterogeneity among consumers
Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10009745864
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Towards a new paradigm of measurement in marketing
Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Wert aus Kundensicht : Grundlage für ein systematisches Value-Tracking
Zauner, Alexander; Koller, Monika - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 3, pp. 34-38
Persistent link: https://www.econbiz.de/10010126298
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Koller, Monika; Salzberger, Thomas - In: Journal of customer behaviour 11 (2012) 3, pp. 261-280
Persistent link: https://www.econbiz.de/10009684799
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Führen Kundenclubs zu Kundenbindung? : Eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10003013901