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Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger; … - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
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A new organisational memory for cross-cultural knowledge management
Sanchez Bengoa, Dolores; Kaufmann, Hans Rüdiger; … - In: Cross cultural management : an international journal 19 (2012) 3, pp. 336-351
Persistent link: https://www.econbiz.de/10009622282
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Research and managerial implications
Kaufmann, Hans Rüdiger; Orphanidou, Yianna; Casarin, … - In: Consumption culture in Europe : insight into the …, (pp. 333-347). 2013
Persistent link: https://www.econbiz.de/10009720260
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Analysing different consumption practices among different settings
Kaufmann, Hans Rüdiger; Orphanidou, Yianna; Tsangari, … - In: Consumption culture in Europe : insight into the …, (pp. 258-305). 2013
Persistent link: https://www.econbiz.de/10009720262
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.; Kaufmann, Hans Rüdiger; Basile, … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Technology transfer model for Austrian higher education institutions
Heinzl, Joachim; Kor, Ah-Lian; Orange, Graham; … - In: The journal of technology transfer 38 (2013) 5, pp. 607-640
Persistent link: https://www.econbiz.de/10010194970
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Factors affecting consumers' green purchasing behavior : an integrated conceptual framework
Kaufmann, Hans Rüdiger; Mohammad Fateh Ali Khan Panni; … - In: Amfiteatru economic : an economic and business research … 14 (2012) 31, pp. 50-69
Persistent link: https://www.econbiz.de/10009789187