Having clarified the concept of brand detachment, this communication presents the results of our first data collection …. The first part of this paper conceptualises the phenomenon of brand detachment : After a succinct presentation of the … apprehend its antecedents and outline its impact on brand loyalty. The second part presents the first quantitative results …

breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information … effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same …. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting …

of what influence a brand name can have, when people go for purchasing, choose the products between different brands … car, brand names do influence his/her choice. The study also reveals that branded cars have a great place in consumer mind … or unknown branded cars because they have not much information about the lesser known brand. …

study offers interesting insights about several branding decisions and strategies in B2B markets, such as: brand positioning … decisions, brand portfolio management, (ingredient) co-branding initiatives. In addition, as Schneider Electric has been heavily …

influence of other marketing factors, such as price and brand, on the consumer from the placebo perspective. …