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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competin...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 54-73
Persistent link: https://www.econbiz.de/10006895951
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Co...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 14-31
Persistent link: https://www.econbiz.de/10006895953
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10006895954
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The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Bruce, Norris; Desai, Preyas S.; Staelin, Richard - In: Journal of marketing research : JMR 42 (2005) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10006641608
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A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Boulding, William; Kalra, Ajay; Staelin, Richard; … - In: Journal of marketing research : JMR 30 (1993) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10006690610
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Reflections and Reviews - Remembrance: Joseph W. Newman (1918-2001)
Chakravarti, Dipankar; Staelin, Richard - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 512
Persistent link: https://www.econbiz.de/10006656178
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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus; Gupta, Sachin; Porter, John C.; … - In: Journal of marketing research : JMR 34 (1997) 3, pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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Pulling the Plug to Stop the New Product Drain
Boulding, William; Morgan, Ruskin; Staelin, Richard - In: Journal of marketing research : JMR 34 (1997) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
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A Model of Perceived Risk and Intended Risk-handling Activity
Dowling, Grahame R.; Staelin, Richard - In: Journal of consumer research : JCR ; an … 21 (1994) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10006684218