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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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61
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competin...
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10006895951
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62
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A...
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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63
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Co...
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 14-31
Persistent link: https://www.econbiz.de/10006895953
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64
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10006895954
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65
The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Bruce, Norris
;
Desai, Preyas S.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10006641608
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66
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Boulding, William
;
Kalra, Ajay
;
Staelin, Richard
; …
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10006690610
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67
Reflections and Reviews - Remembrance: Joseph W. Newman (1918-2001)
Chakravarti, Dipankar
;
Staelin, Richard
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 512
Persistent link: https://www.econbiz.de/10006656178
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68
Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model
Christen, Markus
;
Gupta, Sachin
;
Porter, John C.
; …
- In:
Journal of marketing research : JMR
34
(
1997
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10006673520
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69
Pulling the Plug to Stop the New Product Drain
Boulding, William
;
Morgan, Ruskin
;
Staelin, Richard
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
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70
A Model of Perceived Risk and Intended Risk-handling Activity
Dowling, Grahame R.
;
Staelin, Richard
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10006684218
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