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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes
Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370
Persistent link: https://www.econbiz.de/10010432140
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Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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A cross-national analysis of advertisement content
Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
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Use of persuasion knowledge by the millennial generation
Henrie, Kenneth M.; Taylor, D. Christopher - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10003843816
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Telepresence and fantasy in online apparel shopping experience
Song, Kun; Fiore, Ann Marie; Park, Jihye - In: Journal of fashion marketing and management 11 (2007) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
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Consumer demand and American furniture-makers in the 1840s - 1880s : voices of purchasers
Shimbo, Akiko - In: Progress in economics research 26 (2012), pp. 173-184
Persistent link: https://www.econbiz.de/10011405718
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Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57
Persistent link: https://www.econbiz.de/10011407754