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Economic impact of marketing alliances on shareholders' wealth

Ho, Foo Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial finance 36 (2010) 6, pp. 534-546

Persistent link: https://www.econbiz.de/10003990902

Economic impact of marketing alliances on shareholders' wealth

Ho, Foo-Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial Finance 36 (2010) July, pp. 534-546

Purpose – The purpose of this paper is to examine whether marketing alliances create value for shareholders, and whether the results are robust across different business cycles. Design/methodology/approach – Using standard event study methodology, abnormal returns (AR) were computed for 402...

Persistent link: https://www.econbiz.de/10009275416

Economic impact of marketing alliances on shareholders' wealth

Ho, Foo-Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial finance 36 (2010) 6, pp. 534-547

Persistent link: https://www.econbiz.de/10008418153

Economic impact of marketing alliances on shareholders' wealth

Ho, Foo‐Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial Finance 36 (2010) 6, pp. 534-546

Persistent link: https://www.econbiz.de/10014940116

Does Hong Kong government intervention stabilise the stock market? : analysis of the trading volume and volatility

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Impact of accounting choices on firm valuation and earnings quality : the case of transition obligation under SFAS 106

Cheng, C. S. Agnes; Hsieh, Su-jane; Yip, Yewmun - In: Review of accounting & finance 6 (2007) 4, pp. 419-441

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The impact of government intervention on stock returns : evidence from Hong Kong

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A comparison of predictability of exchange rates between G7 and Asian developing countries : potential impact of government intervention

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Determining the structure of product-markets: practices, issues, and suggestions

Shocker, Allan D. - In: Handbook of marketing, (pp. 106-125). 2006

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Assessing the effectiveness of marketing strategies in tourist hotels : an illustration using a multi-method approach in Taiwan

Huang, Chin Wei; Ho, Foo Nin; Chen, Yu Chuan - In: Journal of travel and tourism marketing 32 (2015), pp. 15-29

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