Similar Search Results

Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity

Anantadjaya, Samuel P. D. - 2019

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

Persistent link: https://www.econbiz.de/10012904516

Understanding Customer Needs and Wants

Camilleri, Mark Anthony - 2018

Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...

Persistent link: https://www.econbiz.de/10012907541

The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites

Civelek, Mustafa Emre - 2019

This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C ecommerce context by specifically questioning the...

Persistent link: https://www.econbiz.de/10012893032

Indian - An Untapped Market for Halal Products

Hassan, Yusuf - 2019

India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of this study is to explore and examine how Halal...

Persistent link: https://www.econbiz.de/10012893343

The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products

Camilleri, Mark Anthony - 2017

This research analyses the determinants of the customers' intentions to purchase travel online, by proposing an …

Persistent link: https://www.econbiz.de/10012941334

Evaluation of Purchase Intention of Customers in Two Wheeler Automobile Segment : AHP and TOPSIS

Sriyogi, Kottala - 2017

work on empirical & fuzzy logic approach to product quality and purchase intention of customers in two wheeler … purchasing a two wheeler. The study suggests high pick up during overtaking, petrol saving, reasonable spare parts price, unique … characteristics like price, cylinder capacity, brake horse power and weight during purchasing process of two wheeler automobile in …

Persistent link: https://www.econbiz.de/10012944788

Consumers’ Expectations of Sales Events : How Satisfied are Consumer with Shopping During Sales Events?

Sharma, Dheeraj - 2017

Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales events and their expectations from the sales events. In this study, we...

Persistent link: https://www.econbiz.de/10012945965

Artificial intelligence in electronic commerce : basic chatbots and consumer journey

Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101

. Regarding the impact of the use of chatbots, it has been shown that poor quality of the content displayed to users affects the …

Persistent link: https://www.econbiz.de/10012821256

Vietnamese Consumer Attitudes towards Smartphone Advertising

Giao, Ha Nam Khanh - 2020

This research examines four specific objectives: (1) identifying factors that affect Vietnamese consumer attitudes towards smartphone advertising, (2) measuring the level of impact of the factors, (3) testing the difference of attitudes among groups of consumers with different characteristics in...

Persistent link: https://www.econbiz.de/10012825768

Behavioral research and empirical modeling of marketing channels : Implications for both fields and a call for future research

Meyer, Robert J. - 2020

Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...

Persistent link: https://www.econbiz.de/10012857645