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Marketing management
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Schultz, Don E.
167
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7
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6
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6
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Marketing management : a quarterly business management publication of the American Marketing Association
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31
The evolution of IMC : IMC in a customer-driven marketplace
Schultz, Don E.
;
Patti, Charles H.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003881166
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32
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
33
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
34
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003909672
Saved in:
35
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
36
Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003977386
Saved in:
37
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
38
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
39
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
40
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
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