Purpose: This paper seeks to investigate how firms operating in technology intensive industries construct their corporate brands in the aftermath of new technological developments such as the launch of the international technology road-map policy.Design/methodology/approach: A four page...

The paper re-examines the meaning of corporate branding from a conceptual and an interpretive methodological perspective through a two-stage process. The first phase is dominated by a semiotic deconstruction of corporate advertisements of four of the largest banks in Nigeria. The second engages...

There is growing tension in the law between an employee's right to religious expression in the workplace and an employer's countervailing right to cultivate the corporate image of its choosing. The existing case law provides little meaningful guidance to employers and employees faced with this...