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Incorporating Consumer Price E...
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Narasimhan, Chakravarthi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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11
Leveraging uncertainty through backorder
Che, Hai
;
Narasimhan, Chakravarthi
;
Padmanabhan, V. T.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10008652533
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12
Differentiate or imitate? : the role of context-dependent preferences
Narasimhan, Chakravarthi
;
Turut, Özge
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 393-410
Persistent link: https://www.econbiz.de/10009759903
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13
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
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14
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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15
The indirect impact of price deals on households' purchase decisions through the formation of expected future prices
Zhang, Qin
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 88-101
Persistent link: https://www.econbiz.de/10009513160
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16
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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17
Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting
;
Kuksov, Dmitri
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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18
New product models for test market data
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of marketing
47
(
1983
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10002548735
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19
Test-market models for new-product introduction
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
New-product forecasting : models and applications
,
(pp. 293-321)
.
1981
Persistent link: https://www.econbiz.de/10002548749
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20
Dealing temporary price cuts by seller as a buyer discrimination mechanism
Jeuland, Abel P.
;
Narasimhan, Chakravarthi
- In:
The journal of business : B
58
(
1985
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10003073011
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