This paper investigates the role of preference and scale heterogeneity in the mode choice process of shippers in the Atlantic Canada-US eastern seaboard market. The generalised mixed logit model is estimated to account for heterogeneity in preferences for frequency of departure of freight...

This research examines the potential for short sea shipping services on the east coast of North America, and focuses on the factors that freight shippers use to choose a transport mode. While there is significant literature available on modal choice and carrier selection, very little examines...

Purpose: This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach: The authors used a quantitative approach consisting of within-subjects (Study 1)...