Narrow search
Showing 21 - 30 of 97
Cover Image
Choice under restrictions
Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Cover Image
Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Murray, Kyle B.; Häubl, Gerald - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 138-146
Persistent link: https://www.econbiz.de/10003847122
Cover Image
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.; Häubl, Gerald - In: Journal of marketing 74 (2010) 4, pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
Cover Image
Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
Cover Image
Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat; Häubl, Gerald - In: Journal of marketing research : JMR 48 (2011) 2, pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
Cover Image
The signature effect : signing influences consumption-related behavior by priming self-identity
Kettle, Keri L.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 474-489
Persistent link: https://www.econbiz.de/10009375703
Cover Image
Freedom of choice, ease of use, and the formation of interface preferences
Murray, Kyle B.; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-976
Persistent link: https://www.econbiz.de/10009380104
Cover Image
Why dominant companies are vulnerable
Murray, Kyle B.; Häubl, Gerald - In: MIT sloan management review 53 (2011/12) 2, pp. 12-14
Persistent link: https://www.econbiz.de/10009503015
Cover Image
Searching in choice mode : consumer decision processes in product search with recommendations
Dellaert, Benedict G. C.; Häubl, Gerald - In: Journal of marketing research : JMR 49 (2012) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009524175
Cover Image
Die Crowd macht gleich
Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009783425