We propose a utility-theoretic brand-choice model that accounts for four different sources of state dependence: 1. effects of lagged choices (), 2. effects of serially correlated error terms in the random utility function (), 3. effects of serial correlations between utility-maximizing...

This paper advances the literature on multicategory demand models by simultaneously handling of the household. We propose a model of and outcomes in multiple categories. Our results show that cross-category promotional spillovers are asymmetric between the two product categories of bacon and...

A common dilemma a consumer faces during product return pertains to the decision of exchanging the product or obtaining a refund. This issue becomes even more salient for durable goods, when the initial purchase involves complementary products from different categories. This research examines...

We develop a structural dynamic demand model that examines how brand preferences evolve when consumers are uncertain about product quality and their needs change periodically. We allow for strategic sampling behavior of consumers under quality uncertainty and allow for strategic sampling to...

This paper empirically investigates how marketers can retarget consumers who have searched online but did not purchase, based on their search behaviors. To infer the relationship between search activities and preferences, we estimate a structural search model that characterizes the consumer...