Ganesh Das, G.; Baisya, Rajat K.; Chandra, B. - In: Journal of Advances in Management Research 1 (2003) 1, pp. 69-73
This paper explores some aspects of aesthetics, its qualities and attributes in case of a consumer durable and the association of some attributes and quality with one another. Attempt is also made to understand the extent to which these play a role in designing a consumer durable. The attribute...