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THE BRAND IMAGE OF A SMALL ISLAND DESTINATION: THE CASE OF MAURITIUS

Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha - In: Global Journal of Business Research 6 (2012) 1, pp. 55-64

essential for the destination to ensure a strong positioning in the competitive business environment. Despite the growing body … positioning through its brand image attributes. Strong and weak brand image attributes are identified and implications discussed. …

Persistent link: https://www.econbiz.de/10011205776

Deriving joint space positioning maps from consumer preference ratings

DeSarbo, Wayne; Park, Joonwook; Rao, Vithala - In: Marketing Letters 22 (2011) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10008926154

Positioning Strategies In Indian SuperMarkets: An Empirical Study

Dsilva, Bernadette; Stephen D’silva; Bhuptani, Roshni … - In: Far East Journal of Psychology and Business 1 No 1 Paper 3 December (2010) 3, pp. 32-58

There has been huge impetus in growth of supermarkets in all over the world. This changing trend has led to the establishment of large retail chains.......

Persistent link: https://www.econbiz.de/10009002680

Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500

Pattuglia, Simonetta - In: DSI Essays Series 18 (2011)

, positioning (brand and products), reputation, goodwill, networking. This paper aims to analyze – following the literature on brand …

Persistent link: https://www.econbiz.de/10009143597

STRATEGICALLY REPOSITIONING RUSSIA

Andrei, Popescu; Claudiu, Caescu Stefan; Ecaterina, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 774-778

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case …

Persistent link: https://www.econbiz.de/10009366130

THE PREMISES OF STRATEGIC MARKETING PLANNING IMPLEMENTATION WITHIN SMALL AND MEDIUM SIZED ENTERPRISES

Valeriu, Curmei Catalin; Tudor, Ionescu Florin; Andrei, … - In: Annals of Faculty of Economics 1 (2011) 1, pp. 730-735

employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic …

Persistent link: https://www.econbiz.de/10009366207

STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET

GAVRILESCU, Alex - In: Management and Marketing Journal IX (2011) 2, pp. 298-302

In this paper, I have done a research on the positioning of Romanian wines. The positioning is a necessary approach of … identification of the Romanian wine brand positioning. To achieve the objective of the research I have conducted a market research … number of elements necessary for obtaining the positioning maps. Thus I tested the assisted and unassisted recognition of …

Persistent link: https://www.econbiz.de/10009393073

Market segmentation in German business practice: relevance, procedures and challenges

Kesting, Tobias; Rennhak, Carsten - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 361-379

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...

Persistent link: https://www.econbiz.de/10009353082

Specific Techniques of Public Relations Activity

Ciobota, Gheorghe - In: Knowledge Horizons - Economics 5 (2013) 2, pp. 145-148

Techniques aimed, on the one hand to establish or create a contact with all economic and political agents and, on the other hand, this contact must be successful. Techniques can be grouped into reception ones (concerning congresses, conferences, seminars, symposia, colloquia, contests) used in...

Persistent link: https://www.econbiz.de/10010700116

POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES

Luigi, DUMITRESCU; Iuliana, CETINA; Alma, PENTESCU - In: Studies in Business and Economics 9 (2014) 1, pp. 59-65

of Romania’s positioning statement, as a tourism destination, based on the information from major online international …, slogan, etc.). Together with the differentiation and brand elements, the positioning ensures Romania’s honesty, originality …

Persistent link: https://www.econbiz.de/10010764868