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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Quantitative marketing and economics : QME 6 (2008) 2, pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
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Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Journal of econometrics 89 (1999) 1, pp. 177-196
Persistent link: https://www.econbiz.de/10006786607
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A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10008145150
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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Testing for choice dynamics in panel data
Erdem, Tülin; Sun, Baohong - In: Journal of business & economic statistics : JBES ; a … 19 (2001) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10001568813
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An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
Erdem, Tülin; Sun, Baohong - In: Journal of marketing research : JMR 39 (2002) 4, pp. 408-420
Persistent link: https://www.econbiz.de/10006652719
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Testing for Choice Dynamics in Panel Data
Erdem, Tülin; Sun, Baohong - In: Journal of business & economic statistics : JBES ; a … 19 (2001) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10008217163
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael; Sun, Baohong - In: Quantitative Marketing and Economics 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008526444
Cover Image
The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, Tülin; Keane, Michael; Sun, Baohong - In: Quantitative Marketing and Economics 6 (2008) 2, pp. 139-176
Persistent link: https://www.econbiz.de/10005701799