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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination

Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186

Persistent link: https://www.econbiz.de/10011337505

Managerial empathy facilitates egocentric predictions of consumer preferences

Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252

Persistent link: https://www.econbiz.de/10010526559

Optimal information production in product development environments : a model with simulations

Ghosh, Jaideep - In: IEEE transactions on engineering management : EM 60 (2013) 3, pp. 604-616

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Defining and identifying disruptive innovations

Nagy, Delmer; Schuessler, Joseph; Dubinsky, Alan J. - In: Industrial marketing management : the international … 57 (2016), pp. 119-126

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Managerial perceptions if country-of-origin : an empirical study of New Zealand food manufacturers

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Corporate social responsibility in European countries : the keystones of the concept and intercultural connotations

Remišová, Anna; Lašáková, Anna; … - In: Journal of East European management studies : JEEMS 18 (2013) 4, pp. 512-543

The article presents research results concerning CSR-related criteria of managerial decision-making and their level of importance from the perspective of students of technically and business oriented study programs across seven European countries. The first part of the article deals with...

Persistent link: https://www.econbiz.de/10010399610