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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
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Purchasing medical devices : the role of buyer competence and discretion
Bucciol, Alessandro; Camboni, Riccardo; Valbonesi, Paola - In: Journal of health economics 74 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012495860
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Does MSRP impact women differently? : exploring gender-based differences in the effectiveness of retailer-provided reference prices
Vaidyanathan, Rajiv; Aggarwal, Praveen - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238356
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Existence and characterization of optimal dynamic pricing strategies with reference-price effects
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: Central European journal of operations research 28 (2020) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10012242606
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Acceptance of new food products : reference prices and psychological moderators of heterogeneous price effects
Lemmerer, Andreas; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 713-733
Persistent link: https://www.econbiz.de/10012243608
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The more the merrier? : understanding how travel frequency shapes willingness to pay
Nieto-García, Marta; Muñoz-Gallego, Pablo A.; … - In: The Cornell hospitality quarterly 61 (2020) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10012307846
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A transaction utility approach for bidding in second-price auctions
Sayman, Serdar; Akçay, Yalçın - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 86-93
Persistent link: https://www.econbiz.de/10012288822
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Investigating relative impact of reference prices on customers' price evaluation in absence of posted prices : a case of Pay-What-You-Want (PWYW) pricing
Narwal, Preeti; Nayak, J. K. - In: Journal of revenue and pricing management 19 (2020) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10012297950
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How much might a beer cost in a fancy resort? : a possible replication of Thaler’s well-known experiment
Kolnhofer-Derecskei, Anita - In: Perspectives on consumer behaviour : theoretical …, (pp. 241-257). 2020
Persistent link: https://www.econbiz.de/10012250637