Chen, Yuxin; Iyer, Ganesh; Padmanabhan, V. - In: Marketing Science 21 (2002) 4, pp. 412-434
An interesting phenomenon has been the emergence of “infomediaries” in the form of Internet referral services in many markets. These services offer consumers the opportunity to get price quotes from enrolled brick-and-mortar retailers and direct consumer traffic to particular retailers who...