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2131
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
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1999
Persistent link: https://www.econbiz.de/10001404937
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2132
Markentreue, Einkaufsstättentreue und Erfolg im Konsumgüterhandel : dargestellt am Beispiel einer Premiumhandelsmarke im Lebensmitteleinzelhandel
Windbergs, Thomas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013431982
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2133
Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013432249
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2134
Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10013444933
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2135
Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
-
2018
Persistent link: https://www.econbiz.de/10011792804
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2136
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
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2137
Qualität der Dualen Kommunikation : Konzeptualisierung und Wirkung auf das markenkonforme Mitarbeiterverhalten
Holzer, Matthias
-
2016
Persistent link: https://www.econbiz.de/10011428548
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2138
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
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2139
Brewing identities : globalisation, Guinness and the production of Irishness
Murphy, Brenda
-
2015
Persistent link: https://www.econbiz.de/10010469712
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2140
Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Wille-Baumkauff, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011291011
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