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A Model of Stochastic Variety-...
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Bass, Frank M.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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A Model of Stochastic Variety-seeking
Trivedi, Minakshi
;
Bass, Frank M.
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
3
,
pp. 274-297
Persistent link: https://www.econbiz.de/10006942083
Saved in:
2
Regional and categorical patterns in consumer behavior : revealing trends
Trivedi, Minakshi
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009011989
Saved in:
3
Models of retail competition
Rao, Ram C.
- In:
Handbook of marketing strategy
,
(pp. 78-103)
.
2012
Persistent link: https://www.econbiz.de/10009530869
Saved in:
4
Pricing and promotions in asymmetric duopolies
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001109959
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5
Production management with interfaces to marketing and oligopolistic competition
Rao, Ram C.
-
1977
-
[Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004847321
Saved in:
6
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 326-344)
.
1968
Persistent link: https://www.econbiz.de/10003482564
Saved in:
7
Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
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8
The adoption of a marketing model : comments and observations
Bass, Frank M.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 27-33)
.
1986
Persistent link: https://www.econbiz.de/10001308545
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9
Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M.
-
1979
Persistent link: https://www.econbiz.de/10001879241
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10
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 491-514)
.
1977
Persistent link: https://www.econbiz.de/10001879257
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